Le Bakkal Oriental
AlimExpressApp is a commercial management platform specifically designed for food and grocery wholesalers. This admin back-office application enables efficient management of products, clients, pricing tiers, orders, invoices, credit notes, delivery zones, and payments. Built on Next.js 15, it utilizes Prisma for database management and NextAuth for authentication, alongside various AI SDKs and integration with services like Twilio, Resend/nodemailer, and S3 for file handling. On the customer-facing side, AlimExpressCatalog provides two distinct user journeys: B2C for individual consumers, allowing them to browse products, place orders, and track delivery; and B2B for professional accounts, enabling access to tiered pricing, proforma generation, order validation, and invoice downloads. Both platforms are on a roadmap to fully support Arabic RTL interfaces.
Tech Stack
One Catalog, Two Worlds: Retail & Professional.
Video Demo
Key Features
AI Assistant
A built-in AI assistant that answers plain-language questions about orders, products and stock — in Arabic, French or English — and returns structured, actionable results instantly.
Real-time Dashboard
A live overview of the business: active products, orders in progress, pending payments and monthly revenue, with smart alerts for soon-to-expire items and low stock.
Orders & Invoicing
End-to-end order management with client details, quantities, pricing and VAT, one-click 'validate + quote', and automatic generation of invoices and credit notes.
Product Catalogue & Stock
A catalogue of 458+ products with grid and list views, filters by category, brand and stock level, low-stock thresholds, and full brand and category management.
Customer Portal
A customer-facing storefront where B2C clients browse the catalogue and place orders that flow straight into the admin, with full French and Arabic (RTL) support.
PDF Invoices & Quotes
Generate professional, print-ready invoices, quotes and credit notes as PDFs in one click, with automatic numbering, VAT breakdowns and company branding.
WhatsApp & Email Delivery
Send invoices and quotes straight to customers over WhatsApp and email with the PDF attached — no manual downloading or forwarding.
Delivery Route Management
Plan and track multi-stop delivery tours, grouping orders by route so drivers know exactly where to go and what to drop off.
B2B, B2C & Warehouse
Run wholesale and retail from one system: separate B2B and B2C order flows, pallet-level warehouse inventory, supplier management and credit notes.
The Problem
Le Bakkal Oriental is a food wholesaler that currently manages its commercial activities largely through manual processes. Products, prices, clients, orders, and invoices are dispersed and handled manually, leading to three major challenges:
- High manual workload: Each order, quote, and invoice requires repetitive and time-consuming data entry.
- Frequent pricing errors: With standard rates for individuals and four distinct professional levels (C, D, E, F), applying the correct price to the right client often results in costly mistakes.
- Lack of visibility: Clients have no means to access the catalog, know product availability, place orders, or track order status independently.
Project Goal
Le Bakkal Oriental is a traditional oriental grocery and wholesale business going digital. The goal is to replace scattered spreadsheets and manual paperwork with one platform where every product, price, and order lives in a single source of truth.
The platform serves three types of users:
- The team → less manual work, no pricing mistakes, and orders, invoices, and tracking all in one place.
- Everyday shoppers → a clear catalog where they can browse, order in a few taps, and follow their delivery from confirmation to doorstep.
- Professional buyers → a dedicated space with personalized pricing, proper quotes, and invoices ready to download anytime.